Dieses Referat wurde von mir, im Januar 2000, für den KI Englisch Leistungskurs angefertigt.

Ich habe darauf 11 Punkte erhalten.

Die Tabellen, die dieser Datei beiliegen, sind als Overhead-Folien gedacht.

Des weiteren ist es ratsam sich Anschauungsmaterial zu besorgen (vorzugsweise "The Time", "The Sun").

Sicherlich wird dieses Referat einige kleine Syntax und Rechtschreibfehler enthalten; inhaltlich hingegen ist es vollständig.

Des weiteren ist zu beachten, dass die angegebenen Daten (i.e. circulation figures) aktualisiert werden müssen (ist jedoch nicht zwingend notwendig).

Ich hoffe, dass ich euch damit ein wenig bei der Arbeit geholfen haben.

Mit freundlichen Grüßen

Today I want to tell you something about "Mass Media" in Great Britain.

There are three types of Mass Media: Radio, Television and the Press .

First I want to start with Radio and Television.

In Britain there are two broadcasting authorities in charge of radio and TV, the BBC and the IBA.

The BBC was founded in 1922 and is directed by a Board of Governors by the Government.

The British established this commission because they realised that radio and television are very important media for the "spread of information" and that this contains the danger of misuse. 

The BBC has certain obligations and restrictions which should prevent to use media for the best advantage for the people as a whole:

It must be politically neutral

and must be commercially independent

That means, it is not allowed to broadcast commercials.

The British Broadcasting Corporation runs 4 national radio stations (Radio 1 to 4), two national TV networks (BBC 1 and BBC 2) and a number of local radio stations.

On BBC 1, the main television channel of the BBC, you can find more programmes of general interest, like light entertainment, sports, news and current affairs.

BBC 2 transmits more specialized programmes like documentaries, serious plays and international films.

Because programmes are not financed by advertising, BBC gets its money from licence fees, sales of programmes, recordings and publications.

These reporting and documentary presentations are known as "high-standard-productions" worldwide.

The second broadcasting authority is the IBA (Independent Broadcasting Authority).

The IBA was appointed by the Home Secretary and set up to coordinate independent television and radio stations.

The IBA controls ITV (Independent Television) and owns Channel 4 and 5, which are financed by commercial advertising.

ITV broadcasts a great variety of subject matters like: news, information, current affairs and light entertainment.

It is also famous for its soap operas like "Crossroads" and "Coronation Street".

Apart from the commercial breaks the content is very much like that of the BBC.

ITV programmes must also

show impartiality in controversial matters

be accurate in its news coverage

observe certain standards with regard violence

and stay within the bounds of good taste.

There are two IBA controlled TV Channels called "Channel 4" and "Channel 5".

The next topic is the British Press.

The special about British newspapers is the fact, that more national and regional newspapers are sold per hand than in any other Western country.

This shows the important role of the press in forming public and political opinion there.

Most British read two different types of newspapers to get a complete information, they read a National and a Regional paper.

The regional or local press is very important for the Scottish and the Welsh because of their strong national identity, but these papers have not a large circulation and only local influence.

The British press is considered to be an instrument for controlling and criticizing government.

It's unrestricted by censorship or state control and is sometimes called "The Fourth Estate" because it has considerable influence in public affairs.

"Fourth Estate" means that the press is an addition to Legislative, Executive and Judicative.

But journalists must not overstep certain limits:

The reader must be informed fairly (factual information and commenting must not be mixed up)

Articles must be free from libel

Matters which fall under the "Official Secrets Act" must not be reported

In 1953 the "Press Council" was set up.

The aims of this commission are:

to defend the freedom of the press

to maintain certain professional standards

and to deal with complains against newspapers

The Press in Britain can be divided into: Daily-, Sunday-, Quality- and popular papers. [Overhead].

I left out the Regional Papers, because I think they are not so important.

The Quality Papers provide national and international news objectively reported and they cover a great variety of topics of general interest often with background information.

These articles are mostly written by experts on the subject in a formal style and should attack the educated reader. 

"The Times" and "The Guardian" are for example "Quality" papers.

The Popular Papers provide sensational news so called "human interest" stories and scandals.

These papers are of lower standards, use everyday English, and the reading public comes from the middle and working class.

The style is more emotional and they use big headlines and colour pictures to attract the reader.

Popular Papers are mostly printed in a special format called tabloid.

It's a more handy size compared with the regular broadsheet. 

"The Sun" and "The Daily Mirror" are such popular papers.

The Sunday papers of the Quality and Popular Papers are very thick issues with lots of information and advertising.

"The Observer" and the "News of the World" are such Sunday Papers.

It is important to mention that the striking difference between the "quality" and the "sensational" press reflects the gab between Britain's social classes.

There is also a last group of print media called Periodicals and Weekly.

They are published regularly every week or month.

The old-established weeklies, The Economist, The New Statesman, and The Spectator are respected for their quality of authorship.

In spite of  the high circulations figures, about 15 million a day, and advertising the newspaper industry does not make great profits; they all claim to be loss making.

This is because of the hard conditions of the British newspaper market.

Some people claim that a great majority of the national papers (about 70 % of the circulation figures) express a conservative leaning.

Furthermore they criticize the monopolistic tendencies of the British press.

90 % of the total circulation are controlled by only 5 so called "Press Lords".

Rupert Murdoch an Australian is one of them and he already owns 30 % of Britain's national press.

People are worried about that because these "Press Lords" could misuse the power which media today have.